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After the production is done, comes another very important part: selling the products virtually. Conceptual campaigns, catalog shoots, and social media content is essential to show the public how amazing the collection is and get the sales going. Planning all those photoshoots properly, following the aesthetic and concepts of the brand and collection is the final task for me.

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Below you'll find some of my work in this area. In each of the shoots I do reference research, choose a location, hire photographer and models, plan the styling, and on the day of the shoot I direct it.

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Once I have the photos/videos/illustrations, there are different things than can be made: pdf catalog, online catalog, collection presentation, reels, gifs, fashion film, and others.